![]() After a busy couple of years, Behind Bars was really able to take the concept of an On Premise Communication agency to a new level when they were awarded the contract to manage and execute the Alchemy Program on behalf of Diageo. Starting out in their spare bedroom, Behind Bars was set up to provide the much needed trade communication that had only just started being recognised as being an asset for drink companies. He took over the role of Brand Manager for RESERVE Brands when it was first launched in Australia, but when it became clear that a number of other brands (such as Smirnoff and Johnnie Walker) were looking for some on premise help, Sven took the plunge and went full time with his consultancy company Behind Bars Industry Services. In 2000 he was one of the first bartenders working at Establishment when it opened. After some travelling in 2002, Sven came back to Sydney and ran a couple of nightclubs – the bar formerly known as Blueberries and Peppermint Lounge were among these.Īfter getting too old for the late nights, he and his “oh so lovely and clever wife ” started a vodka import business in 2004, while he also put some time in pushing the pen around at the Spanton Media Empire on a part time basis.Īfter a random JW Gold gig gave him the foot in the door at Diageo, Sven began slowly working his way into the business, proving himself to be a much needed on-premise resource with an insight into the trade. In 1999 Sven came back to Australia to study for three years. When he returned to Norway he split his time between working bar in Olso and Bergen, and selling time share His first bartending gig was in Auckland for an events company specialising in themed parties (and themed bartenders). It was during his travels through California that he had his first bartender education – attending the International Bartenders School, where he learnt such classic drinks such as Fuzzy Navel, Banshee and Velvet Hammer. He then spent over a year backpacking across the States, New Zealand, Australia and Asia at the age of 21. ![]() He made it through, became a 2nd Lieutenant and served two years aboard a frigate, “playing war games and blowing shit up”. So before he takes the stage next week we thought we would give you a little insight into Sven’s career and how he went from Norwegian Naval Officer to the Company Director of Behind Bars.Īfter graduating high school, Sven applied to the Royal Officers Naval Academy, where over 3000 applicants applied for only 100 positions. This award is not a competition but is decided at the discretion of the Publisher, David Spanton, to acknowledge someone in the industry who is doing great things. Sven Almenning, Director of Behind Bars, will receive the Outstanding Contribution award at the Bartender Magazine Australian Bar Awards next Wednesday, 23 September.
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